We think a bit differently, and that's the way we like it!
Uh-oh. I'm the dreaded Middle Aged Man In Lycra. Look away!
Starting in cycling at the age of 46, it began as a way to leverage my time, keep fit, and maybe save some money on the journey to and from work in the CBD. It also turned out to be an awesome way to connect with my son.
Of course, like any good story, things didn't quite go according to plan, and as the mental and physical health benefits snowballed it soon turned into a lifestyle.
We are the so-called lucky country. With an abundance of natural resources and a mostly tolerant culture, Australians by and large do well for life expectancy.
However, we take it for granted. The quality of that life - especially in later years - is poor. Dominated by obesity, heart disease, cancer, type 2 diabetes mellitus, ischaemic stroke, osteoporosis (brittle bones) and many other inactivity-related disease, it isn't a pretty picture. We are the second-fattest nation in the world.
Our aim is to positively impact the lives of 1 million Australians through encouraging active transport and recreational cycling.
That's right 1 m-i-l-l-i-o-n. I don't yet know how we're going to do that, but I believe when you put it out there, help will come.
20% of the profits from this site will go to advocacy projects and bridging the gap between the government silos of road safety and community health. Current overwhelming evidence on the health benefits of widespread cycling participation for transport versus the adverse impact of current government policies means this a massive no-brainer.
it will be an interesting journey as this website develops.